This year I was one of the lucky exhibitors in Euroshop 2008, Dusseldorf, Germany. I participated throughout the show’s duration as well as in the preparatory stage. Thus, this 4 part photo series! I am lucky that my wife was also present and patient enough to take the largest part of those photos.
For those that are not aware of the particular show, it is the world’s largest exhibition for stores, shopfitting and store equipment in general. Numbers are very impressive: 1600 exhibitors from 50 countries, 15 huge halls with an area of 200,000 square meters and about 100,000 visitors from every corner of the earth.
Walking from one end to the other took about 10 minutes -without walking inside the buildings!- and going through even half of the exhibits is quite an achievement. Modern technology and computers are present everywhere, from design to final presentation. So let’s get on with the photos! Read the rest of this entry »
